SMARTER MALLS. BRIGHTER TOMORROWS.

Turn mall footfall into a measurable customer network.

Mall OS connects identity, loyalty, campaigns, verified transactions and customer intelligence in one mall-wide layer — without replacing every tenant system first.

Explore the TerraCity concept See the platform
No app requiredCapture members from the first scan.
No universal POS integrationStart with receipts, QR and lightweight verification.
One customer layerConnect every participating tenant around the same Mall ID.
01IDENTIFY→
02ACTIVATE→
03VERIFY→
04REWARD→
05MEASURE→
06REACTIVATE
THE PLATFORM

One customer journey.
One measurable loop.

From first visit to lasting loyalty, Mall OS unifies the data, tools and touchpoints that make shopping centres smarter.

See it in action View pilot flow
MALL OS
LIVE NETWORK
COMMAND CENTER
Customer network
24.8KKnown members+346 today
₺4.82MVerified GMV+8.7%
31.4%Repeat rate+3.2 pts
Verified customer activity30 days
MembersTransactionsCampaigns
✓
Purchase verifiedFashion · ₺3,250 · 2X Weekend
+6,500 pts
MALL MEMBER•••
Good afternoon
Can
Your points10,850GOLD MEMBER
UPLOAD RECEIPT
FOR YOU
2X
Fashion WeekendDouble points this weekend
Reward unlockedCinema Upgrade
CAMPAIGN ATTRIBUTED GMV₺3.84MFrom verified transactions
01
Identify

Recognise shoppers across touchpoints.

→
02
Activate

Deliver personalised experiences.

→
03
Verify

Capture real transactions across tenants.

→
04
Reward

Grow loyalty through meaningful value.

→
05
Measure

Turn behaviour into smarter decisions.

THE PRODUCT THESIS

Not another mall app.
The customer layer above it.

Most shopping centres already have tenant systems, payment rails, social channels and sometimes a mobile app. The problem is that the customer relationship is fragmented between them.

Mall OS adds a common identity and verification layer across that fragmented stack, then turns it into loyalty, campaigns and customer intelligence.

Every scan, verified purchase, campaign and reward strengthens the same member profile.

TODAYFragmented customer signals
SocialTenantsReceiptsAppEvents

Campaigns are published. Purchases happen. Footfall arrives. But the signals stay disconnected.

WITH MALL OSOne measurable customer network
CampaignVisitMALL IDPurchaseReward

Identity connects engagement to verified behaviour, then turns it into the next action.

CORE MODULES

Six capabilities.
One customer motion.

Each module creates value on its own. Together they create a mall-wide loyalty and customer intelligence system that can expand into commerce over time.

01

Mall ID

Turn anonymous footfall into an identifiable member network — without forcing an app download.

02

Loyalty

Mall-wide points, tiers, rewards and earning rules that work across participating tenants.

03

Benefits

Curated tenant and network benefits that make membership worth joining — beyond simple discounts.

04

Campaigns

Target audiences, activate offers and measure the path from campaign exposure to verified purchase.

05

Verification

Receipt, QR, tenant confirmation or API — start before universal POS integration exists.

06

Intelligence

Connect visits, transactions, rewards and campaigns into one operator view of customer behaviour.

PROGRESSIVE INTEGRATION

Start before every tenant is ready.

The fastest route to value is not a multi-year integration programme. Mall OS is designed to launch with zero-integration verification and become richer as tenant systems connect.

Start without integrations.
Get better with integrations.
LEVEL 0
Zero integration

Receipt upload · Tenant QR · Customer QR · Staff verification

LAUNCH
LEVEL 1
Lightweight connection

API · Webhook · CSV/SFTP · E-commerce plugin

ENRICH
LEVEL 2
Deep integration

POS · ERP · Payment provider · Real-time transaction feed

SCALE
ONE NETWORK, THREE SIDES

Value has to work for everyone.

The platform only becomes defensible when the operator, tenant and member all have a reason to participate.

FOR THE OPERATOR

Own the customer relationship.

  • Known member network
  • Campaign-attributed GMV
  • Repeat-visit intelligence
  • Portfolio-ready data layer
FOR TENANTS

Turn mall traffic into measurable demand.

  • New customer acquisition
  • Targeted reactivation
  • Campaign performance
  • No mandatory POS replacement
FOR MEMBERS

Give every visit a reason to continue.

  • One mall identity
  • Points and rewards
  • Personalised offers
  • Experiences worth returning for
CAMPAIGN INTELLIGENCELIVE
2X Fashion Weekend
REACH12,430
ACTIVATED4,281
VERIFIED BUYERS1,184
ATTRIBUTED GMV₺3.84M
VIEWED12,430
ACTIVATED4,281
PURCHASED1,184
RETURNED342
Verified purchases connect campaign exposure to actual mall behaviour.27.7% conversion
FROM REPORTING TO DECISIONS

Know what happened.
And what to do next.

A mall should be able to see more than impressions and redemptions. Mall OS links verified customer behaviour to tenants, categories, campaigns and return visits.

  • Customer 360 — visit frequency, spend, category mix and engagement.
  • Campaign attribution — which activations led to verified purchases.
  • Tenant intelligence — acquisition, repeat behaviour and reactivation audiences.
  • Executive view — network growth, verified GMV and repeat-visit performance.
LIVE CONCEPT DEMO

See the customer loop
in a real mall context.

Our TerraCity Connected Member concept demonstrates the exact golden path: join, activate a campaign, verify a purchase, earn points, unlock a reward and see the transaction appear in the operator command center.

TERRACITY · CONCEPT DEMO
01JOIN→
02CAMPAIGN→
03PURCHASE→
04VERIFY→
05+ POINTS→
06INTELLIGENCE
From anonymous visitorto measurable customer relationship.
Open the concept demo
COMMERCIAL MODEL

Enterprise platform.
Phased adoption.

01Annual platform licence

Predictable recurring platform access sized to the mall or operator portfolio.

02Implementation

Branding, programme configuration, tenant onboarding and integration services.

03Expansion modules

Advanced intelligence, commerce connections, campaigns and future transaction services.

IDEALINK MALL OS

Build the customer network
your mall actually owns.

View live concept Talk to Idealink